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van Niekerk, P. (1988a, June 15). Peoplemeter and scanner-method. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/peoplemeter-and-scanner-method
Steinmann, M. (1988a, June 15). The single source approach in media research. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-single-source-approach-in-media-research